Bulk SMS marketing is a process of sending out SMS messages to a large no. of people at the same time. It is sending of SMS messages in bulk to the target audience for promotional or informational (transactional) purposes.
There are bulk SMS organizations, who have contracted with the telecom providers to distribute their SMS in bulk to the actual users (clients). These bulk SMS organizations act as a link between telecom providers and users. Necessary technical setup has been prepared by these bulk SMS providers at their end to facilitate the process of sending SMS in bulk.
The use of mobile phones is growing by leaps and bounds, SMS messages can be sent instantly, which has got a very high open rate. Also, SMS messages are considered to be very economical in nature than any other form of marketing medium. Bulk SMS service has become an integral part of any marketing campaign in today's internet age. Ignorance of bulk SMS marketing is the ignorance of business opportunity.
