Bulk SMS provider / bulk SMS company serves as a link between telecom service providers and the actual users (clients). As per the usual practice, telecom service providers do not provide bulk SMS service directly to clients, they usually contract with bulk SMS providers to sell their bulk SMS service to the customers.
From the technological point of view also there are a lot of technical implications that the bulk SMS provider or the company has to take into consideration. The entire technical setup is created by the bulk SMS provider to facilitate the process of bulk SMS dissemination.
As the bulk SMS provider interacts with the telecom providers they also provide first hand information to the actual users. The success of a bulk SMS campaign to a great extent depends on the best practices implemented by the organizations. Bulk SMS company can play a very important role in the overall success of any bulk SMS campaign, hence, there need and importance can not be denied.
