6 SMS Marketing Best Practices

Best bulk SMS service is unfortunately a highly abused marketing medium. To fully leverage the power of this effective marketing channel, it is important for businesses to follow certain guidelines. Read on to know more:

6 SMS Marketing Best Practices

1. Get Permission: Begin by having users to opt in. It's important to make sure the consumer has agreed to receive text messages

2. Use a simple code: It's always a good idea to work with an easy-to-memorize short code.

3. Keep the message direct: Avoid the temptation of including all the details of your great offer in just 140 characters.

4. Keep the message relevant: The relevancy factor cannot be over-emphasized. Even if you come up with the most creative ad copy, it doesn't matter if it's not relevant to your customer.

5. Keep it personal: SMS marketing presents a unique chance to build a long-lasting relationship with your customers via personalized messages.

6. Time it: And even if you form the most creative, relevant, exciting SMS message ever, it doesn't matter if it's not timed right. A text message sent during the day while people are busy may not get the same response as one sent at a more appropriate time.

Bulk SMS service may be used for generating leads, public relations, or customer education. Remember - Never lose focus of your reason for sending out an bulk SMS.