Bulk SMS is a messaging service that lets companies & marketers send SMS in bulk quantities to thousands of potential customers at the same time. Bulk SMS can be divided into promotional and transactional messages (depending on the purpose they are delivered).
Bulk SMS is a new age digital marketing tool that can deliver numerous advantages to the marketers:
1) Speed and Flexibility
2) Economic In Nature
3) High Open Rates
4) Highly Targeted
5) Personalization
All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in bulk SMS marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes.
The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible.
So there are 5 big benefits that are consistently reported when marketers use bulk SMS as a marketing tool.
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